Art Of Floristry

Origins of Flowers and the Industry

In this article, we look into the history of the art of floristry. We talk about how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you make sense of their influence on both clients and gift recipients.

As florists, we commit our hard work to help you express yourself. We help you find the ideal bouquet for all occasions. Whether it’s a birthday, romantic date, corporate events, or funerals – you got it!

See our next article to learn the basics of floral design. With the proper use of color and design, we make gorgeous flower bouquets you’ll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later, it involved wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made.

Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of promoting them to local customers.

Floristry is creating a selection of blooms and plants into a delightful arrangement. Then, florists put them in vases, bowls, baskets, and pots. Of course, they base this all on every customer’s tastes and needs. This is why most people consider it “floral design” or “floral arts”.

Since the late 19th century, schools have approved floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops started making frequent and fantastic developments to their practices.

As a result, floristry rose up in the market across America and around the world. To keep up, most flower shops deliver straight to the customer or their recipient. They also offer the option of placing orders online for convenience.

Today, floristry has grown into an essential part of people’s lives. Indeed, flowers have become crucial in the decoration and theme of various events. Many associations have cropped up as sources of information for the floral industry.

Among these is the American Floral Endowment ( Next is the Society of American Florists ( and the Flower Shop Network (

They are terrific sources of news and ongoing trends in the industry. They suggest assorted arrangements for all kinds of occasions. They also steer clients to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most vital moments in people’s lives. Because of that, our team of experts commit to ensuring high-quality service at all times. We aim to help our clients get the most stunning bouquet for their needs.

As florists, we help people share themselves through custom bouquets and arrangements. Through this, they can celebrate very important events and milestones in their lives. As florists, we help people:

express love with attractive long-stemmed roses for Valentine’s Day
welcome a new baby into the world
honor a mother with a lovely bouquet on Mother’s Day
celebrate a wedding with custom bouquets and other flowers
brighten someone’s stay in a hospital
add the perfect touch to parties and other events
remember loved ones with beautiful floral tributes at their wake and funeral
make any event amazing with floral arrangements suited to their motif and design

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